Pay-per click advertising and building websites are two common topics for handymen. But how do you create a handyman advertisement? There are several ways to do it: Target the elderly, Google Local Services ads, and Pay-per-click advertising. Here are some tips for getting started. You can bookmark this article for more information. Our other articles are available on online advertising.
Advertisement via pay-per-click (PPC).
Advertising strategies that work best for handyman businesses must be used. PPC advertising will bring you targeted traffic. But people don't want pages upon pages of results. The best strategy is to concentrate on keywords that target those who use the Internet to find handyman services. Campaigns that use PPL bring in more traffic, which is more likely for conversion.
Targeting the elderly
When writing a Handyman advertisement targeting the elderly, it's important to keep in mind that this group doesn't necessarily need the same kind of services that someone in their 20's would. An elderly client may require assistance with grab bars or handicap ramp maintenance, while a wealthy client might be in need of wall hangings. Seniors might not be your typical target audience. Therefore, it is important to use age-appropriate terminology when marketing for this group.
Google Local Services ads
If you run a handyman business, you may want to take advantage of Google's Local Services Ads. These ads connect local businesses with customers. They are free and you only pay when a customer calls or messages you. You can schedule your ads to run Monday through Friday, between 6 am and 5 pm PT. You also have the ability to control how long ads run. You can control how much time you spend on these ads.
Building a website
A website is vital to your handyman advertisement in order to attract customers. Millions of people use their smartphones to search for handymen, so it is imperative that you have a professional website to attract customers. A good website presents information about your services and service area clearly, and it tells a story about your business. It should include contact information for potential customers, such as your phone number or email address.
Using social media
As a handyman, you've probably heard about the benefits of advertising your services online. These services may include junk removal or furniture assembly. You can advertise a variety of services using social media, and many platforms are free to use. Social media advertising for handymen can help you attract more clients and boost your business. These are the top benefits to using social media for your handyman business promotion:
FAQ
Handyman services are more expensive than general contractors.
Yes! Sometimes a handyman is a cheaper option than a general contractor. This is especially true when you've never had a contractor complete a task before. A handyman is able to speed up the process of completing a job because they are more skilled in certain tasks.
Do you have the skills to fix my leaking faucets?
A handyman can probably handle minor repairs but will not have the training required to perform major projects, such as rewiring a house or installing custom cabinetry. Handymen can complete minor home improvement tasks.
What do the majority of handymen charge an hour for?
A handyman can charge between $50-$75 an hour. They've been doing it for years. On average, they work for around 10 hours. They don't have the need to advertise, they are well-known within their neighborhood.
They tend to specialize and develop customer relationships over time.
The main difference between them, other contractors, is that they are fast, reliable, cheap, and efficient.
Most people know at most 2-3 of these men and are able to trust them enough to call when they have a problem.
Some people are so successful that they start their own company.
How long does it take for a handyman complete a project.
It all depends on how large the project is. Larger projects usually take more time to complete. However, no matter the project's size, a handyman usually finishes within one week.
What can a handyman do to install new fixtures and appliances?
These types of projects can be done by a handyman. You should know what fixture or appliance you want to install before you start.
Do I have to train a handyman?
No. No. All you need to do is give them the materials to complete the job.
Statistics
- Our handyman services for seniors are provided by professional senior helpers who have been serving the community for over 20 years with 98% customer satisfaction. (cantatahomeservices.org)
- A franchise was approximately $110,000 with a franchise fee of $14,900, according to a spokesperson for a national handyman franchise. (en.wikipedia.org)
- Mila keeps a commission of 20% for each completed service performed by Friends and charges various service fees regarding work done by Pros. (appjobs.com)
- An estimate was that in 2003, the market for home maintenance and repair spending was up 14% 2001 to 2003. (en.wikipedia.org)
- More than 20% of homes in America have outdoor living spaces, including decks and patios. (mrhandyman.com)
External Links
How To
How to replace a doorknob
The best way to replace something is to make it both functional and beautiful. An attractive door handle could replace a basic doorknob.
The key here is to ensure that whatever you choose looks like the original and is easy for people to operate.
If there are other shiny finishes around the house, a shiny brass knob might seem too extravagant. If there isn't anything else in the room, go for it!
An alternative is to match the knobs with the existing hardware but keep the design of the rest the house. This might be a good choice for those who are redesigning their kitchen cabinets or creating new countertops in other areas of the home.
If you are looking for a classic look, try changing your knobs to match the handles.